M‘AD’ WORLD

A few days earlier I started feeling a bit guilty about being in the ad industry for over 24 years now after seeing a blooper. Today I'm fully fledged. This is incredible. So called big agencies are big blundering. The first goof up was the Domex Toilet Cleaner TV Commercial. The sign off said something like “Kills all known germs dead”. I wasn’t clear whether they were making things doubly sure. My brother quipped that the agency was committing suicide by killing themselves! President Bush is quoted as saying, "I'd like to thank the Canadian people who came out to wave, with all five fingers, for their hospitality." Compared to the Domex ad sign off, Bush sounds very intelligent. Today I saw the Saint Juice TV Commercial. Again the sign off baffled me. ‘Juice - the way God wanted it to be’... I thought God intended only fruits to be there in this world!